Want to know what the most-subscribed and -viewed YouTube channels are? Check out our list of the most popular and watched channels on the platform in 2024.
Whether you’re starting out on YouTube or looking to expand, you’ll have certain aspirations. Goals. So, why not dream big? Let’s look at the ten most-subscribed and -viewed channels on YouTube,* and what you can learn from them.
What are the most-subscribed YouTube channels in 2024?
The most-subscribed YouTube channel in 2024 is MrBeast. Have you heard of him? If you haven’t, check out our list to get all the details.
- 1. MrBeast – United States – 335 million subscribers
- 2. T-Series – India – 280 million subscribers
- 3. CoComelon – United States – 186 million subscribers
- 4. SET India – India – 180 million subscribers
- 5. Vlad and Niki – Russia – 128 million subscribers
- 6. Kids Diana Show – Ukraine/United States – 128 million subscribers
- 7. Like Nastya – Russia/United States – 123 million subscribers
- 8. PewDiePie – Sweden – 110 million subscribers
- 9. Zee Music Company – India – 112 million subscribers
- 10. WWE – United States – 105 million subscribers
1. MrBeast
As of June 2024, MrBeast is the most-subscribed channel on YouTube. And it makes sense. Because, at some point, MrBeast — Jimmy Donaldson to his parents — has probably offered to buy you a new house or a Lamborghini, right? The one-man content machine became popular in the mid-2010s, staging elaborate giveaways and jaw-dropping challenges. He’s also the highest-paid YouTuber out there. Why?
Well, MrBeast is unique, if not divisive. The American content creator first caught people’s attention with novelty YouTube stunts, like reading the entire dictionary and counting to 100,000. He’s since branched out into outlandish, larger-than-life challenges — people subscribe to see what he’ll do next.
2. T-Series
Until mid-2024, India-based T-Series had been the most-subscribed channel for years. What’s their secret? It’s not much of a secret, to be honest: T-Series is a record label specializing in Hindi film soundtracks and Indi-pop music.
It’s the biggest record label and film studio in the country — with a population exceeding 1.3 billion people, India’s a pretty big market. And that’s not counting all the subscribers from other territories, either.
T-Series post a mix of music videos, lyric videos, remixes, and film trailers. It’s the usual stuff, but what makes it one of the most-subscribed YouTube channels? It helps that they’re a legacy brand. They’ve been around since the 1980s, and as a well-established cog in the Bollywood machine, they pump out multiple videos every day.
3. CoComelon
People love using YouTube for education, but that doesn’t exclusively mean adults. American channel CoComelon helps kids learn foundational skills in bite-sized, entertaining chunks. It’s all delivered in the CGI style of the day, tapping into the kind of TV children might watch on their own.
CoComelon’s YouTube content is a mixture of traditional nursery rhymes, original songs, and livestreams. By tapping into the 3D animation that’s so popular with today’s kids and angling it toward education, CoComelon have struck a winning formula. So much so that they’ve even sold content to Netflix!
4. SET India
Sony Entertainment Television (SET) India is our second entry from the country. They’re packing full episodes, trailers, and highlights, but how did they build such a following? You could put it down to the sheer volume of content they produce — somewhere between 30 and 40 videos per day — and the size of the country in which they broadcast.
The Sony brand recognition helps a lot, too. Couple that with top-quality programming and an audience that’s not just bound to terrestrial television, and you’re bound to rack up the views.
5. Vlad and Niki
Noticing a trend here? Another of the most-subscribed YouTube channels is for kids: Vlad and Niki Vashketov are Russian-American siblings born in the mid-2010s. Together, they get up to loads of fun things, including brand-related content featuring kids’ favorites like Paw Patrol.
Vlad and Niki’s content isn’t as education-based as the other kids’ channels on this list, and there’s nothing wrong with that. Sometimes, children just want to watch people their own age having a ton of fun. That’s what Vlad and Niki offer.
6. Kids Diana Show
Ukranian-American Eva Diana Kidisyuk was born in 2014. She’s also the sixth most-subscribed YouTuber on the planet. Alongside her brother, Roma, Eva learns new things, undertakes challenges, and teaches other kids along the way. It’s all done under the Kids Diana Show banner, set up by her parents.
Eva’s adventures are naturally aimed at other kids, and they give parents someone to hold up as a role model for their own children.
7. Like Nastya
Similar to Kids Diana Show, Russian-American Like Nastya is a show for kids, by kids. Also like Eva from Kids Diana Show, Anastasia Sergeyevna Radzinskaya — Nastya for short — was born in 2014. Alongside her parents and friends, she plays, learns, sings, and more.
The reason for her huge pocket of subscribers boils down to her content being educational, inspiring, and relatable to other kids. Her following is so strong that she’s even scored herself a movie role! It also helps that her videos are dubbed in multiple languages, making them accessible to even more viewers.
8. PewDiePie
Swedish YouTuber Felix Kjellberg, also known as PewDiePie, was once YouTube’s most-subscribed channel. Eighth on the list still isn’t bad, especially since he’s scaled back operations to focus on his personal life and, in 2023, becoming a father for the first time.
PewDiePie made his name with playthrough videos on games like Minecraft and Call Of Duty, offering commentary along the way. His content has caused controversy in the past, too, regarding some of the language he used.
These days, he’s much more mellow and often just vlogs about life in Japan with his wife, Marzia Kjellberg. Trawl through any of his new videos and you’ll see comments from people who’ve followed him and watched him grow since they were teenagers — his early content helped secure him subscribers for life.
9. Zee Music Company
Here’s our third entry from India: Zee Music Company. Despite only starting up in 2014, Zee owns a large share of the Bollywood music market. This is, in no small part, aided by its parent company, the media conglomerate Zee Entertainment Enterprises.
While the folks at Zee don’t post as often as T-Series or SET India, they own the rights to some of Bollywood’s hottest, most popular tracks. That itself gives viewers enough reason to hit the subscribe button.
10. WWE
Turns out people love watching wrestling online. The WWE’s YouTube channel offers a bicep-curling mix of classic matches, new fights, highlights, interviews, and more. Wrestling does massive numbers both in the live arena and on pay-per-view, but there’s still plenty of value in the free-for-YouTube version.
At the end of the day, professional wrestling is entertainment. The fighters are incredible athletes and actors, selling every slam and hit — it’s something you can enjoy in tiny chunks on YouTube, or sat on the couch watching live via pay-per-view. WWE is a huge company in its own right, so its appearance as one of the most-subscribed YouTube channels isn’t surprising.